Marketing.MBA

Free · 50 headline formulas + AI worksheet

Write headlines that get through the AI slop and reach people’s hearts again.

Most marketing now sounds generated, polished and empty, and readers scroll past it. These 50 proven formulas are sorted by what your reader already knows, and the worksheet turns them into headlines in your reader’s own words.

  • 50 headline formulas. Ten for each of the five awareness stages, each with an example and the reason it works.
  • The worksheet. Answer a few questions about your offer and your reader. It writes a ready-made prompt with our anti-slop rules for ChatGPT, Claude or Gemini.
  • The 16-slide guide. How to find your reader’s stage, test headlines properly and retarget people one stage further.

Free. Your access arrives by email within minutes. From the team behind $1.5B+ in revenue for 400+ brands.

Swipe File · 50 formulas GOOGLE SHEET
UN02UnawareWhy [COMMON BELIEF] is quietly costing you [COST]
PR01Problem awareStill [PAINFUL SITUATION]? It’s not your [CAUSE].
SO01Solution awareHow to [RESULT] without [DISLIKED METHOD]
PA01Product awareHow [CLIENT] went from [BEFORE] to [AFTER]
MA03Most aware[NUMBER] spots left for [PERIOD]
AI SLOP Unlock next-level growth for your agency FORMULA PR02 Why your booked calls aren’t turning into clients

Marketing.MBA

Built by a team judged on money in the bank

Marketing.MBA was founded by Raoul Plickat, twice named Germany’s Marketer of the Year. We install go-to-market operating systems for 7-figure personal brands, agencies and SMEs. Raoul also built Copecart to $1B in transaction volume and leads more than 300 people across his CreatorGroup. We judge every system we build on money in the bank account instead of numbers in a dashboard, and these formulas apply that to every line you write.

$1.5B+revenue generated for clients
400+brands scaled: personal brands, agencies and SMEs
14years in performance marketing
2×Germany’s Marketer of the Year, 2022 and 2023