Free · 8-minute video training + worksheet

Turn your feature list into a reason to buy.

When your offer reads like every other feature list, buyers compare prices. This free 8-minute training shows why features stopped selling, what people buy instead, and how to rewrite your marketing with the Identity Ladder.

The 8-minute video training. Why features stopped selling, the Identity Ladder, and three before and after rewrites.
The Identity Messaging Worksheet. Take five features up to who your buyer gets to be, score your current copy, and get a ready-made prompt for your own AI.
Two finished examples. A service agency and a software product, filled in from start to finish, with the copy the prompt returns.

Feature Ladder WORKSHEET

RUNG 1 · FEATURERUNG 3 · IDENTITY

Weekly coaching calls→An owner who decides on data

Calls booked into your calendar→A founder who spends Mondays on clients

Client approval links→A studio clients call easy to work with

COPY AUDIT 2 / 10 Product-led Rewrite it with the prompt on tab 6

Marketing.MBA

Built by a team judged on money in the bank

Marketing.MBA was founded by Raoul Plickat, twice named Germany’s Marketer of the Year. We install go-to-market operating systems for 7-figure personal brands, agencies and SMEs. Raoul also built Copecart to $1B in transaction volume and leads more than 300 people across his CreatorGroup. We judge every system we build on money in the bank account instead of numbers in a dashboard, and this training applies that to every line of your marketing.

$1.5B+revenue generated for clients

400+brands scaled: personal brands, agencies and SMEs

14years in performance marketing

2×Germany’s Marketer of the Year, 2022 and 2023