Free · 30-minute video training + Google Sheet
Escape ‘Cheap Lead’ Hell And Fill Your Calendar With Qualified Buyers… Even When Each Lead Costs More
Cheap leads look like a win until the calls start. Too many of them are unqualified, and each qualified call ends up costing you more. This free 30-minute training and Google Sheet, built for high-ticket lead generation, show what each qualified appointment costs and which leads are worth paying more for.
- The 30-minute video training. Why a cheap lead can cost twice as much per qualified call, and what to pay for instead.
- The Monday sheet. Each metric turns green, amber or red, so you know the one thing to change this week and can leave the rest alone.
- A 6-month example file. Watch one “cheaper leads” month break a healthy pipeline, and see how it was fixed.
Cost per qualified appointment · 6 months
Marketing.MBA
Built by a team judged on money in the bank
Marketing.MBA was founded by Raoul Plickat, twice named Germany’s Marketer of the Year. We install go-to-market operating systems for 7-figure personal brands, agencies and SMEs. Raoul also built Copecart to $1B in transaction volume and leads more than 300 people across his CreatorGroup. We judge every system we build on money in the bank account instead of numbers in a dashboard, and this training applies that to your Monday morning.